This is a collection of logomark explorations for a hypothetical dairy company. Inspired by the allure of wine labels and the vintage charm of hand-painted storefront signs, my approach begins in black and white. This deliberate choice allows me more easily focus on form, shape, and overall visual impact without being influenced by color; making it easier to pick, pull, and combine the stronger conceptual elements into new variations.This process not only showcases my commitment to detail but also highlights my ability to strategically refine designs, ensuring that every design decision is intentional.

Dairy Logo Explorations


Collaborating with a local Instagram fashion boutique store, I spearheaded a dynamic project for Valentine's Day, where I conceptualized and designed visually stunning posts inspired by the holiday. The eye-catching designs not only engaged the store's audience but also strengthened the brand's online presence, delivering a memorable digital experience.

The Key Boutique

This is a concept design portfolio piece for the Madera Taco Festival that I learned about this past year but wasn't able to attend. Planning on making it this next year, though. For this project, I crafted engaging social media posts, a variety of posters, and distinctive festival personnel badges. My inspiration stemmed from earthy colors and adobe textures, aiming to establish a connection with the Spanish-speaking audience. The Instagram post copy is presented in a laid-back tone, complemented by a textured script typeface, to evoke a welcoming and enjoyable atmosphere.

Madera Taco Festival

This is a concept UI web dev portfolio piece inspired by the Full Circle Brewing Co. brand. It is built with React.js in the Next.js framework. The "Featured Beers" section currently consumes dummy data but is set up and meant to integrate with a backend beer list table. This is a work in progress and I am exploring micro interactions with animated svgs and entrance animations.

Full Circle Web UI Concept

Designed championship plaques for Madera South High School girls aquatic WaterPolo and Swim team.

Madera South Aquatics

I undertook the challenge of creating a visually striking seamless window wrap for Mendota High School’s new Technical Career building. Combining vibrant graphics with elements representing diverse career paths, the design seamlessly adorned the building's exterior, fostering inspiration and unity. The project contributed to a stimulating environment for students exploring their future paths. 

Mendota HS Mural

Branding Concept and logo design for a glass install company in Fresno California. 

Glass Solutions

The client wanted us to generate merchandise ideas to sell at the Fuego FC Store for their home games. I brought up the idea of doing campaigns to continuously populate the store with new and limited edition merchandise. This was one of the campaign concepts I created. I called it "Finding the Fire" because the team discussed a desire to explore the fire motif a little bit more in the branding. 

Fresno Fuego

Created a company website for a small general contractor business that is quickly growing. I used the NEXT.js framework for this project and Express.js for the backend. Also created and admin app so the client can view form submissions and add projects to the projects page. I designed the wireframes and built from there. Here are some of the wireframes. You can check out the deployed site at segcconstruction.com

SE Construction

I have always liked skulls. Dia de los Muertos was one of my favorite holidays growing up. I like the art and the warm fuzzy feelings that come with the holiday. I find it extremely interesting and beautiful learning about cultural differences in regards to the treatment of death and find that each culture's beliefs about death tend to teach us more about the living. 

Dia De Muertos

This was a fun concept piece. I played around with a psychedelic aesthetic because I was drawn to the colors of the psychedelic movement. And I've always secretly wanted to decorate a beer can. 

Drunk Love IPA

The idea for this project came out of necessity. My father is a real-estate agent who looks for potential investment properties to flip. Because my brother and mom are part of the family business helping to find and flip houses; I thought creating a centralized and accessible pool of information would be beneficial so that everyone is on the same page. A team of users will be able to view, add, edit, and delete from a catalog of potential and current investment properties and record productivity instances for each property like: contact history, renovation to-do's, and more. The web-app is still in development and not yet deployed. The front-end is built in React and the backend is built using Express with Postgres.

Home Flipper

I started this project in college and revisit every now and again when I'm feeling inspired. The Chronicles of Narnia by CS Lewis was one of my favorite books series growing up. It was really nostalgic to illustrate book covers for the series. I also hand lettered the type for the title. There are some sketches showing some concepts. Stay tuned for the final book cover. 

Narnia Series

This is another book cover I designed while working at Editorial Renuevo. This one was an autobiography of an Air Traffic Control Officer who worked at La Aurora International Airport. Also added in some of the other concept sketches.

Courage Under Pressure

This was a book cover I created while working at Editorial Renuevo. They are a cool bilingual publishing house/print shop in Fresno,CA off of 99 and Shaw. We took this one to print and you can see one of the other book cover concepts is in Spanish.

Dairy Logo Explorations

design

The Key Boutique

design

Madera Taco Festival

design

Full Circle Web UI Concept

web-dev

Madera South Aquatics

design

Mendota HS Mural

design

Glass Solutions

design

Fresno Fuego

design

SE Construction

web-dev

Dia De Muertos

illustration

Drunk Love IPA

design

Home Flipper

web-dev

Narnia Series

design

Courage Under Pressure

design

Psychology of Change

design